Video marketing is a great and effective strategy if you’re willing to put the time and the work into it. But, to be truly successful, it’s important that you have the proper knowledge. If you look at these tips, you will be able to make a plan that will work for you.
Don’t fear video marketing. You can easily create your own videos with a good camera and a tripod. You can show your viewers how a product is made or just talk about all the features of your products.
Make sure all your videos are 20 minutes or less. If your video includes a product demo, you can spend upwards of 20 minutes, if necessary. On the other hand, a video focusing on general descriptions or advertisements should take no longer than 10 minutes.
Expensive video equipment is really not necessary to produce a quality video. As long as your video is focused and well-balanced, you can use standard equipment. Reading from a script can seem fake and sound awkward. Just breathe and talk directly into the camera. Actually, it may not be necessary for you to do this. You may be able to do what needs to be done by using nothing more than screen captures and PowerPoint pages.
When promoting products, videos can demonstrate proper use. Allowing people to see how a product works can really add to their trust in you and the product in itself. Actually seeing what the product does is a great way to get someone to purchase something.
Each video should be about a precise topic. Trying to wing it may make it more difficult to stay on course with your content. Try making a simple outline of what you want your video to be about and keep to it while filming. Being focused is going to help you have video marketing success.
When you want to sell through your video, don’t forget a link to your store. The link should be in the video player. This will keep the link in one place even if your video gets embedded or shared.
Use your video marketing to promote your other social media and websites. If someone sees your video on YouTube, they may not realize you also have a Facebook page. When you let everyone know where they can find you on the social networking sites, your business will gain more exposure. Social media accounts that are linked to video sites can significantly increase your customer base.
The key to success in video marketing is to share it as widely as possible. Start by sharing your video with your friends and family. Also, make a post on your blog about your new videos. Email or send physical mail to your customers, informing them to spread the word. Post your videos on YouTube and other forms of social media, such as Facebook and Twitter. It’s vital that you spread the word about your videos if you wish to succeed in video marketing.
Always include a question in each video. The “call to action” is a must. For example, if you want your viewers to sign up for a newsletter, ask them to click the link that you provide in the video description. Just make sure that it is easy for your viewers to find.
Shorter videos can be more effective than long ones. Try to keep your video to three minutes to ensure you provide all the information necessary without losing the viewer. You can make one up to five minutes, but longer than that is really unnecessary. Short and sweet videos are best.
Offer a contest on your webpage, and give your viewers a chance to enter and win some great prizes. It can be something serious or even something goofy like a dance or joke! Sharing user videos is a great way for your customers and you to learn more about each other.
Shooting your videos with a tripod will help their appearance tremendously. Skip the jerky camera movements and artistic shots. If you are using videos for marketing, you should have a steady shot. The majority of visitors will give a video just a couple of seconds before they determine whether they will keep watching.
Everyone knows how successful video marketing can be now. However, your possibilities are severely limited if you don’t understand how to make videos or what to do to market them. Remember the information you have gleaned from this article and use it to make your video marketing campaign a success.
Embed the video within your domain to add a little extra attention on top of the usual YouTube traffic. This lets people see the video on your website, where your products and services can also be checked out. Don’t concern yourself with lost views as the Google count includes views from any source.
If you enjoyed reading, comment and share.
Dedicated To Your Success,