Do you want to delve more into video marketing, but you don’t know where to begin? Have you heard about it, but still need solid advice? No matter your circumstance, this article is sure to help. Keep reading to improve your video marketing strategy.
Keep your marketing videos short and sweet. Many people have shorter attention spans and wish to obtain the information they need quickly. If the video needs to be longer, consider breaking it up into other videos for people to view later.
Avoid thinking your customers will watch videos longer than 20 minutes. Make the length appropriate to the content. Demonstrating a product, for instance, can be longer than a simple sales pitch. Videos that are just telling people about a deal or giving an update on your company should be no longer than ten minutes.
You have a small window of time to get attention from viewers. The first 20 seconds are crucial. This is the place to have a unique perspective and hook the viewer.
When it comes to videos, the more the merrier. This encourages viewers to keep checking your channel for new content. Posting videos often will allow you to broaden your exposure by talking about new topics.
Expensive video equipment is really not necessary to produce a quality video. You don’t need the best equipment as long as what you’re using does a reasonable job. A long, involved script and a great deal of experience is not required either. Just be yourself and speak into the camera. If you are extremely camera shy, don’t worry because you do not have to be on camera. You may be able to do what needs to be done by using nothing more than screen captures and PowerPoint pages.
You should always have interesting content for customers. Make sure your videos are interesting or newsworthy. Uploading your videos to YouTube will lead to increases in traffic, but only if the videos are worthwhile. Folks like engaging content that contains solid information. Making interesting videos can get you traffic that will continue to increase.
You will benefit from working with a team. These people can be members of your family, your friends or fellow members of a club, and they do not have to be people from your workplace. Credit should be given at the end of the video.
If you work with some colleagues or employees, get them involved in your video marketing campaign. For example, you might know someone who has an excellent speaking voice, professional appearance and natural on-camera presence. If you have more than one employee or colleague who fits this description, then don’t be afraid to use each one.
Always place a small form within the video’s page for linking to the mailing-list registration form. People may want to sign up to get more information on the topic the video is presenting, and this is the perfect time for you to slip in your sales pitch.
Do not ignore YouTube. You should begin your video marketing campaign here. Video hosting is free. It is also the third most visited website. This is the second most trafficked online search engine, not to mention the best-loved video site.
Take a video camera with you if you are visiting a public event such as a convention or trade show. There will probably be some chances to interview other experts and document your experiences. You need to make sure your public talks are recorded, too.
Don’t do everything yourself. Coming up with unique interesting and entertaining ideas can be hard. Brainstorming with family, friends, and staff can help with idea generation for content focus. A regular idea session will keep your videos fresh and relevant to your customers.
Does your business have any employees or colleagues? If so, then involve them in your videos. For example, you might know someone who has an excellent speaking voice, professional appearance and natural on-camera presence. You should not hesitate to feature more than one employee or colleague in your videos.
Video marketing isn’t too difficult, as you now know. You just have to keep these tips in mind as you create your campaign. Millions of videos are watched every day online by people around the world. Take full advantage of that opportunity!
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