Online video is the latest frontier in marketing. Thankfully, it’s very easy to obtain a video camera, shoot your video, and upload it onto the Internet. Most people have high-speed Internet connections, ensuring that viewers can check out your videos without delay. If you’re interested in video marketing, these tips can help.
Your marketing videos need to be as concise as possible. Many folks have small attention spans and need to grab relevant information rapidly. If the video needs to be longer, consider breaking it up into other videos for people to view later.
Don’t be afraid of complex video marketing strategies. It is simple to make a good video with basic equipment. You may want to give a demonstration of the way your products are made or simply speak with viewers.
Quality content is the key to making a great video go viral. You need not have expensive video equipment for your video to be viewed by millions of people. Surprisingly enough, even mediocre video will be watched when the information imparted is high quality and pertinent. You should buy a good video camera, but one that fits into your budget.
Make sure all your videos are 20 minutes or less. If you have a specific product being demonstrated, the video can last as long as 20 minutes. If you are just talking directly with your clients, stay under 10 minutes.
Don’t think that anyone is going to watch a 20 minute video. If your video is demonstrating a product, you can take the full twenty minutes to show off every feature. As a general rule, if you are advertising a deal or promotion, stay under ten minutes. You don’t want your viewers to get bored.
You don’t need top-quality production values to make a successful video. You don’t need to use professional equipment to make a great video. The video does need to be clear and free of shaking, however. You don’t need anything fancy for a good quality video. Relax, talk to the camera and edit what you do not need in your video, later. If you’re really creative, going on camera may not even be necessary. Screen capture sequences and PowerPoint presentations sometimes get the job done.
Remember that your video content is just the beginning half of your work. For example, you will need to promote your videos. How you market your videos is vitally important. Great content only works if you get visitors to see it.
You need to ask something of your clients in each video. This is a “call-to-action” tactic. For example, if you want your viewers to sign up for a newsletter, ask them to click the link that you provide in the video description. For this to work, you must make it easy for your viewers.
People want to feel like they can trust you! If you are going to make a video, make a video about something that you are truly interested in or believe in. This will allow you to speak from the heart, which viewers will immediately recognize and respond to.
If you want to promote a certain product or service in a video, you need to provide your viewers with a link they can follow to obtain the product or service. If possible, the link should be displayed within the content of the video, as well as in the description. That way, the link will stay with the video if the video gets shared or embedded elsewhere.
Always make sure you’re keeping good track of your statistics. It is possible to track viewers, viewing time and location. You can find out a lot from this data.
Write down exactly how you want to begin and end the video. You have to clearly say your name, your company, and the topic of the video. At the end of the video, repeat your name and also state a call for action that viewers should take.
You need to ask something of your clients in each video. Use the “call to action” technique at the end of each video. You can ask your viewers to click a link to an opt-in mailing list form, for instance. Keep things simple and give clear instructions to your viewers.
With this knowledge in hand, you should be ready to start your campaign. Keep it all in mind as you work. These tips are guaranteed to lead to success, so don’t hesitate, get started!
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