In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
Have QR codes on your printed ads for the more tech-savvy consumers. These codes make it easy for someone reading your ad to connect to your website and view your marketing materials on their mobile device. QR codes should be printed on all catalogs, business cards, posters, and other marketing materials. The QR code provides additional information to people that are interested in your business.
If you are not an expert on designing for a mobile audience, then by all means, hire one. It can be a challenge to create an effective mobile marketing site. It is best to hire a professional to handle this task.
Your friends can help you by viewing ads, emails, and your website on their various mobile devices. For an unbiased opinion, hire a paid tester.
While many people do want to hear about the sales you have to offer, they do not want to hear about it when they are sleeping. Make sure not to annoy your customers with early/ late messages. You’ll risk annoying customers with this practice, even people who already like your products or services.
Make sure that a mobile marketing campaign is effective before starting a new one. Don’t just focus on your sale numbers, but the lifespan of your campaign. Follow the formula for a long-term successful campaign to build a new one.
If you want maximum effect from your ads, try and make them go viral. If you can catch their fancy, then your viewers will pass it to their friends, and so on, until you have vastly extended your marketing horizon.
Allowing feedback from your mobile app customers can help you see your progress, along with strengthening your bond with your customers. You may have people not being as receptive as you would like, but keep in mind that any information from a consumer should be treated as valuable input.
Make it simple for your customers to forward your mobile marketing ads to their friends. Test the campaign out first and make sure it is simple to forward. This is one of the best ways to spread the word about your company and simplicity is key. In fact, you should give users an incentive to forward your communications.
A mobile marketing campaign can boost your business and draw in lots of customers, but only if it is entirely compatible with all mobile platforms. If the site doesn’t work with certain platforms, you are leaving those potential customers behind. Don’t leave money on the table over technical issues.
After reading and thinking about these tips, you should have a better understanding of it will take to find success with mobile marketing. You must be willing to learn as much as possible and apply that knowledge whenever possible. Keep this in mind as you use these tips to develop your mobile marketing plan, and increase your company’s promotional reach.
PS: Did you like this post? Hit “Like” and “Share” buttons to spread the wealth and as always, I’d love to hear your thoughts and comments.
Dedicated To Your Success,