Are you a small business owner or consultant interested in promoting yourself or your company? If this is the case, then you’re probably aware of how difficult promotional activities are. However, now that there is technology most people have access to, it’s fairly easy to get the word out about your business. Video marketing is one great way to use the Internet to your advantage. Keep reading for some great information on taking advantage of video marketing.
The best content will go viral. Your videos don’t have to be the most professional to get a lot of views. People will watch and share a video as long as the content is excellent. However, with that being said, purchase the best video camera that you can afford for a good quality video.
You should keep your videos under 20 minutes. If your video includes a product demo, you can spend upwards of 20 minutes, if necessary. Simply talking to the audience to keep them informed or advertise a deal should not go over 10 minutes.
You don’t need top-quality production values to make a successful video. It isn’t necessary to have professional gear for your videos. You do not need to be overly fancy either. Just keep your personality up front and speak directly to the video camera. If you’re really creative, going on camera may not even be necessary. Powerpoint presentations and screen capture sequences may be able to fit the bill.
A great tips to start is to create good titles. Make sure your titles are relevant and interesting to draw viewers in. The title is one of the most important factors, and without a proper title, the viewers won’t know what to expect. Spend some time thinking about smart titles for your marketing videos.
Keep your content interesting. As you create a video, make certain that it is relevant, timely and engaging. A video hosting site can increase viewers for your video, but an uninteresting video will defeat the purpose. People are not interested in watching another boring commercial. They want to see something interesting and of value. Interesting videos ultimately increase traffic.
If you want to promote a certain product or service in a video, you need to provide your viewers with a link they can follow to obtain the product or service. Try to include the link inside the video player. Doing it this way will keep the link with the video just in case someone shares or embeds it.
If you are hosting the video on your website, have a subscription form for your mailing list right below the video. If people want to learn more about a product, they can sign up for your mailing list.
Transparency and an earnest message are extremely important. If you create a video, make sure that you’re doing it about things you really know about and believe in. Speaking in a natural way will ensure that viewers of the video actually like it and will want to see more.
Keep content fresh so that viewers return frequently. Old or outdated content will only push viewers away from your website and into the arms of another campaign. You should try to make people want to see what else you have to offer. Great content will boost sales.
Write a script for the intro and outro for your video. You will have to say who you are, what company you represent and what the video is about to start. At the end, go over your company’s name again with any call to action you have to get your viewer to your website or to where they can buy the product.
When you’ve got a lot of great feedback, use it to create more videos. The data will allow you to make better videos by telling you what content to work on and helping you decide what equipment to use to increase quality.
If you are frequently asked the same question, create a video to answer them. Many business owners add a page dedicated to frequently asked questions. Consider implementing videos into your FAQ page. They will then have the option of finding the information the way they want.
Do not think you can upload a video to YouTube and it will go viral by itself. It’s important to give it some good marketing via social media, your own website and personal e mails. If people are unaware of your video, they can’t view it!
Clearly, video marketing can be a great promotional tool. Millions of people are online every day. Therefore, it is simply logical that you also use them. Put these suggestions to use and you will be able to see your business increase as more and more traffic is attracted.
It is hard to hold people’s attention for a long period of time. Do not let your videos go longer than 3 minutes, because otherwise you might start losing viewers along the way. It is possible to have a five minute video, but more than that is ill-advised. Keep it short and sweet.
If you enjoyed reading, comment and share.
Dedicated To Your Success,